shoes not required

When it comes to identifying blindspots and opportunity for improvement, the key to success is vulnerability. That requires establishing a relationship, building trust, and working with someone that is approachable but also has the experience to effectively identify opportunities, propose innovative and actionable solutions, and empower you to drive your future success.

BlindSpot was founded in 2020, by Todd Fitzgibbon, to help marketing professionals programmatically improve their ability to have impact on the growth and success of their organizations through integrated product marketing strategies.

A marketing executive and consultant with over 25 years’ experience positioning and messaging complex technology products, Todd has help organizations ranging in size from $2M - $450M scale and optimize their marketing and evangelism efforts resulting in exponential and industry-leading growth.

Marketing in today’s business environment requires sophisticated programs, technology, specialized teams, collaboration, and integrated approaches to messaging. Too many organizations focus only on surface outcomes generated by this complex engine - likes leads generated or website traffic - which is akin to judging a gentlemen’s worth by his shoes. While polished shoes might suggest success, they don’t tell the full story of his character or potential. Let us help you identify and address critical blindspots—unaddressed issues, hidden inefficiencies, or missed opportunities—that limit your organization’s true potential.