Product Marketing Consulting for Enterprise B2B Companies

You may have the strongest product in your category, but without clear positioning and consistent messaging, growth often stalls long before teams understand why.

As enterprise B2B organizations scale, product marketing frequently becomes fragmented. Messaging drifts. Teams lose alignment. Go-to-market execution becomes reactive instead of deliberate. The impact is rarely a single visible failure—it shows up gradually as longer sales cycles, uneven pipeline performance, slower adoption, and missed opportunities that are difficult to diagnose after the fact.

These aren’t execution problems.

They’re clarity problems—and at scale, they compound quickly.

Where Product Marketing Breaks as Complexity Increases

Our approach is grounded in patterns we’ve seen repeatedly across B2B technology organizations, from early growth to established category leaders.

As products multiply, markets expand, and GTM motions evolve, the same challenges surface again and again—often well before metrics clearly signal trouble. Positioning becomes diluted. Messaging loses consistency. Internal teams interpret value differently depending on function, region, or segment.

We document these patterns openly—breaking down:

• Why product marketing breaks at scale

• How blind spots form inside growing organizations

• What high-performing enterprise teams do differently as complexity increases

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Product Marketing Inflection Points

BlindSpot most often works with leadership teams at moments of change—when what used to work no longer scales, and the cost of misalignment starts to surface.

Common inflection points include:

• A shift from single-product to portfolio or platform

• Moving upmarket into enterprise or regulated buying environments

• A shift to longer, multi-stakeholder buying cycles that expose inconsistent positioning

• Major launches, repositioning efforts, or category evolution

• Leadership transitions or the first senior product marketing hire

These moments don’t always feel urgent at first.

But left unaddressed, they compound quickly.

Senior Product Marketing Expertise Built for Scale

BlindSpot provides senior-level product marketing consulting and advisory support to help enterprise B2B organizations regain clarity, alignment, and momentum during periods of growth or transition.

Our work focuses on building integrated go-to-market strategies that connect Product, Marketing, Sales, and Operations around a shared understanding of value. This creates deliberate execution, consistent messaging, and decision-making that holds up as complexity increases.

Product marketing is not a support function.

It is the foundation that enables growth, consistency, and scale.

What Sets BlindSpot Apart

BlindSpot is built on accountability, ownership, and execution—not frameworks for their own sake.

We work alongside leadership teams to identify blind spots, correct misalignment, and implement product marketing systems that scale with the organization. Our experience in complex enterprise B2B and risk-driven buying environments shapes how we approach positioning, messaging, and go-to-market strategy.

At BlindSpot, product marketing is not a launch checklist. It is the connective tissue between product strategy, market understanding, and revenue execution. We focus on clarity first—because without it, even well-executed activity produces inconsistent results.

The goal isn’t activity.

It’s clarity that drives results.

How We Can Help

Our Services are designed to support organizations through growth, transition, and scale.