BlindSpot gives B2B companies senior product marketing leadership — without the full-time hire. We build your GTM foundation, sharpen your positioning, and get your team aligned around a message that actually moves the market.
BlindSpot works best with growth-stage and mid-market B2B companies navigating a critical GTM moment — without the runway or need for a full-time PMM or CMO hire.
Strong product-market fit, no dedicated PMM function. You need positioning, messaging, and a launch motion — built from scratch, fast.
Growing fast, but GTM execution has become reactive. Sales cycles are lengthening, messaging is inconsistent, and you can't pinpoint why deals are slipping.
Moving upmarket, launching a new product, or bridging a PMM gap. You need senior support without a long onboarding curve.
Most companies don't need a full-time PMM on day one. They need someone who can step in at the senior level, think strategically, and execute — on a timeline and budget that works for where they are today.
Embedded, senior-level PMM leadership without the full-time cost
Flexible engagements — sprint-based, monthly retainer, or project scope
Works across Product, Marketing, Sales, and Leadership to align GTM motion
AI-accelerated research, competitive intelligence, and content operations
Ongoing senior PMM support across positioning, messaging, launch planning, sales enablement, and competitive intelligence — functioning as your in-house PMM without the overhead.
Define your ICP, sharpen your positioning, map your buying journey, and build an integrated GTM plan that connects Product, Marketing, and Sales around a shared strategy.
Executive-level marketing direction for companies that aren't ready for a full-time CMO. Strategic oversight, team coaching, and board-level communication included.
You may have the strongest product in your category — but without clear positioning and consistent messaging, deals slow down and pipeline performance becomes unpredictable.
These aren't execution problems. They're clarity problems — and at scale, they compound quickly.
BlindSpot works with leadership teams at the moments when what used to work no longer does, and the cost of misalignment starts to show up in the numbers.
No dedicated PMM — messaging written by whoever has time, not whoever understands the buyer
Preparing for a major launch without the positioning infrastructure in place
Moving upmarket into multi-stakeholder buying cycles that expose inconsistent positioning
Shifting from single product to portfolio — and losing coherent company-level messaging
PMM departure or leadership transition — bridging the gap without losing momentum
"Recognizing the blind spot is the first step. Fixing it is ours."
Let's talk about yours →From CMOs and CEOs who've worked with BlindSpot firsthand.
Todd is perhaps one of the best I've ever worked with at creating and driving marketing assets into a business context to drive real value, not just leads. His transformation of our product marketing processes and support of the pipeline management engine was remarkable.Gary Napotnik — CMO, Rsam
Todd brings a consultative mindset to product marketing challenges, always considering the broader business context and strategic implications. His depth of product marketing knowledge — category creation, market education, and building strategic narratives — makes him particularly well-suited for companies with complex buying processes.Mark Hockridge — CEO, PropertyRadar
Engagements are scoped to fit your stage, timeline, and budget — from focused sprints to ongoing embedded partnerships.
We work inside your team — alongside product, sales, and marketing — not from the outside looking in. Faster context, faster output, results that stick.
You get a seasoned PMM practitioner from the first call. No juniors learning on your dime, no account managers between you and the work.
Our engagements incorporate AI-enabled research, competitive intelligence, and content operations — bringing analytical depth and execution speed to work that demands both.
Built on deep experience in complex B2B and risk-driven buying environments. We understand how regulated, multi-stakeholder buyers think — and how to reach them.
Every engagement connects positioning to pipeline, messaging to sales velocity, and GTM strategy to measurable revenue outcomes.
We diagnose before we prescribe. Every engagement starts with understanding where the real blind spot is — not with delivering a pre-packaged solution.
In 30 minutes, we'll identify your biggest GTM gap and outline exactly what it would take to close it. No pitch, no pressure — just a straight conversation about what's getting in the way of growth.
Book your free strategy call → Free 30-minute consultation · No commitment required